You're building something serious. Your communications should match. We provide senior comms expertise to fintechs, financial services, and B2B startups in Asia Pacific — embedded in your team, exactly at the intensity you need.
You're scaling fast. Your product is strong. But your narrative isn't keeping up with your ambition — and you know it.
A full-time senior comms hire is premature and expensive. So you make do: a junior who lacks strategic depth, or you handle it yourself between investor calls and product reviews.
Neither works. Your messaging is scattered. Media coverage is ad hoc. Stakeholders don't get a consistent story. And every major announcement is a scramble.
They're talented, but they need direction. Strategy, stakeholder management, and media relationships take years to build. You're back to leading it yourself.
You're writing press releases with the support of AI, but you get generic content that doesn't land. Your message suffers, and so do you.
They don't understand fintech. They don't understand your regulatory environment. You spend more time briefing them than benefiting from them.
We embed with your team as your head of communications — bringing the strategic depth of a seasoned senior hire, without the cost and commitment of a full-time role.
You get what you need, when you need it. No retainer waste. No onboarding drag. No one to manage who doesn't already know the space.
Three engagement formats, built around how you actually operate — from embedded strategic leadership to targeted, on-demand expertise.
I become your strategic comms lead. Typically equivalent to 1–2 days per week — spread flexibly across the week so you get ongoing support rather than two fixed days and silence in between.
I own your long-term communications strategy, manage any external agencies or freelance writers, and prep-brief you before every major media appearance, investor interaction, or high-stakes conversation.
A lighter-touch retainer model: 3–5 hours of high-level counsel per week. Think of it as always having a senior comms mind on call.
Use it to stress-test critical documents, get coached before major pitches, refine high-stakes content, or simply have someone to call when something important is about to go out.
Short-term, high-impact sessions for a specific challenge. One focused engagement, zero ongoing commitment.
A 60-minute deep-dive on a bank pilot proposal. A pre-investor deck audit. A media briefing before a sensitive announcement. You bring the problem — we bring the expertise.
We specialise in B2B communications for companies where the stakes are high and the language is specific. We know the space — we don't need to learn it at your expense.
Series A to pre-IPO fintechs navigating rapid growth, regulatory environments, and increasingly scrutinised public narratives.
Companies operating in card networks, banking rails, or embedded finance — where B2B trust and technical credibility are everything.
Wealth management, lending, insurance, and capital markets players modernising their offer and their story.
Technology companies and financial services players operating in Asia-Pacific, particularly across Greater China, Hong Kong, and Southeast Asia.
Fractional leadership isn't a compromise — it's the smarter structure for companies at your stage.
No junior ramp-up. No learning curve on the industry. You get a communications lead who has been in the room before and knows what good looks like.
A senior comms director costs $150–250k+ annually in salary and benefits. Fractional gives you the same calibre for a fraction of that cost — aligned to your actual needs, not a fixed headcount.
Scale up around a funding round, a product launch, or a regulatory filing. Scale back when things are quieter. The model adapts to your reality — not the other way around.
This isn't a consultant who pops in quarterly. We're embedded in your Slack, your team calls, your planning cycles — a genuine part of how you operate.
Fintech and financial services have their own language, regulatory sensitivities, and media dynamics. We understand B2B comms in this sector — and the APAC context that often comes with it.
Already working with a PR agency or freelance writers? We work alongside them, or help you decide whether you need them at all. No conflicts, no commissions.
Whether you have a specific challenge or just want to understand if this is a fit — reach out. We respond within 24 hours.