We provide senior communications expertise to fintechs, financial services, and B2B startups in Asia Pacific — embedded in your team, exactly at the intensity you need.
You’re scaling fast. Your product is strong. But your narrative isn’t keeping pace with your ambition — and you know it.
A full-time senior comms hire is premature and expensive. So you make do. None of the alternatives work well enough.
They’re talented, but they need direction. Strategy, stakeholder management, and media relationships take years to build. You end up leading it yourself anyway.
You’re writing press releases with the support of AI, but you get generic content that doesn’t land. Your message suffers, and so do you.
They don’t understand fintech or your regulatory environment. You spend more time briefing them than benefiting from them.
We embed with your team as your head of communications — bringing the strategic depth of a seasoned senior hire, without the cost or commitment of a full-time role.
You get what you need, when you need it. No retainer waste. No onboarding drag. No one to manage who doesn’t already know your space.
Three engagement formats built around how you actually operate — from embedded strategic leadership to targeted, on-demand expertise.
I become your strategic comms lead — typically the equivalent of 1–2 days per week, spread flexibly so you receive ongoing support rather than two fixed days and silence in between. I own your long-term communications strategy, manage any external agencies or freelance writers, and prep-brief you before every major media appearance, investor interaction, or high-stakes conversation.
A lighter-touch retainer: 3–5 hours of high-level counsel per week. Think of it as always having a senior communications mind on call. Use it to stress-test critical documents, get coached before major pitches, refine high-stakes content, or simply have an experienced voice available when something important is about to go out.
Short-term, high-impact sessions for a specific challenge. One focused engagement, zero ongoing commitment. A 60-minute deep-dive on a bank pilot proposal. A pre-investor deck audit. A media briefing before a sensitive announcement. You bring the problem — we bring the expertise.
We specialise in B2B communications for companies where the stakes are high and the language is specific. We know the space — we don’t need to learn it at your expense.
Series A to pre-IPO fintechs navigating rapid growth, regulatory environments, and increasingly scrutinised public narratives.
Companies in card networks, banking rails, or embedded finance — where B2B trust and technical credibility are non-negotiable.
Wealth management, lending, insurance, and capital markets players modernising their offer and their story.
Technology companies and financial services players operating across Greater China, Hong Kong, and Southeast Asia.
Fractional leadership isn’t a compromise. It’s the smarter structure for companies at your stage.
No junior ramp-up. No learning curve on the industry. You get a communications lead who has been in the room before and knows what good looks like.
A senior comms director costs $150–250k+ annually in salary alone. Fractional gives you the same calibre at a fraction of that — aligned to your actual needs, not a fixed headcount.
Scale up around a funding round, a product launch, or a regulatory filing. Scale back when things are quieter. The model adapts to your reality.
This isn’t a consultant who appears quarterly. We are embedded in your planning cycles — a genuine part of how you operate.
Fintech and financial services have their own language, regulatory sensitivities, and media dynamics. We understand B2B comms in this sector — and the APAC context that comes with it.
Already working with a PR agency or freelance writers? We work alongside them, or help you assess whether you need them at all. No conflicts, no hidden commissions.
Whether you have a specific challenge or simply want to explore whether this is the right fit — we respond within one business day.
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